Analytics as a Service

With all this talk of SQLstream's recent v2.0 launch, I was interested to read Tim Bass's CEP blog posting on Analytics-as-a-Service. He calls it A3S - and rightly avoids calling it AaaS; apart from the fact the X-as-a-Service is almost as cliched as XYZ 2.0 (and equally meaningless), careless use of that sequence of As and Ss could cause spam filters round the world to get over-excited.

If we must have the as-a-service tag, I'd like to trademark BI-as-a-service: BIAS. Apart from being a proper acronym, it also gets across that BI often gives you the answers you think you want - not necessarily the ones you really need.